WELCOME TO OUR BLOG

Here, you can go through a repository of useful insights into Nigeria’s retail market. Our reports are also available for download.

May 7, 2018

Brand awareness report -Spirit category

We carried out a brand awareness survey on selected brands in the spirit industry. The results of this survey throws more light on what brands are generally known by consumers, and which brands are least known. The report also shows certain behavioural patterns of consumers with respect to spirit consumption. Click here to view full report
August 19, 2017

9 takeaways from the Nigerian Soft Drinks Market

We conducted a field study across major retail supermarkets to measure and compare certain parameters of 8 soft drinks. These parameters include prices of the soft drinks and number of facings. As you would see in this report, the advertised price of soft drinks often differs from the official one across major retail supermarkets. Click here to download full report