Why you should consider nigeria
As Africa proves to be the next growth driver of the world economy, Nigeria represents the stepping stone to anyone seeking to invest on the continent.
How does it relate to Retail ?
"Africa represents our fastest-growing region in the world. If you want to be relevant, you need to be in this part of the world ".
DOMINIC BARTON, GLOBAL MANAGING DIRECTOR OF MC KINSEY & COMPANY
3 reasons why to choose Nigeria
Nigeria is Africa's Behemoth and It is Growing Steadily
Nigeria runs the Wold's most dynamic population through the 21st century. According to a UN forecast, Nigeria's population will grow from 180M today to 260M in 2030, setting an unprecedented growth of 44%. By 2050, Nigeria should reach 400M people and become the third biggest country after China and India.
A Strong and Growing Middle Class
Contrary to popular belief, Nigeria is far for being a poor country.
According to the World Bank (2014), GDP per capita (PPP) lies at 5911$, at comparable levels with India (6020$), Vietnam (5692$) and more than the double than Kenya (2954$) or Ivory Coast (358$). Despite strong inequalities, a strong middle class has emerged.
More than 20 million Nigerians are now considered middle class, an additional 30 million would make it into that category by 2030 (Standard Bank).
A Lack of World Class Brands Offers
The Nigerian market suffers from the lack of major sales brands. Long crippled by the scarcity of world-class malls to host them, Nigeria is catching up quickly. Various commercial real estate developments are ongoing under the impulse of international supermarkets chains such as Shoprite and Spar. These developments turn Nigeria into the most active actor in commercial real estate of West Africa. .